A Twist of Fate: Butter Chicken's Humble Beginnings Contrary to popular belief, butter chicken's creation wasn't a stroke of culinary genius but a clever solution to a problem. The story goes back to the 1950s at the iconic Moti Mahal restaurant in Delhi. Legend has it that tandoori chicken, their signature dish, sometimes leftover pieces, is slightly dry. Resourceful chefs Kundan Lal Jaggi, Kundan Lal Gujral, and Thakur Dass refused to waste. They simmered these leftover bits in a rich cashew and tomato gravy, creating a dish that was delicious and salvaged precious ingredients. This resourceful invention, initially called "Murg Makhani," eventually became the beloved butter chicken we know today. A Dance of Flavors: The Alchemy of Butter Chicken Butter chicken's magic lies in its harmonious blend of textures and tastes. Tender, tandoori-grilled chicken pieces bathed in a silky tomato-based gravy infused with warm spices like ginger, garlic, garam mas...
Be it cat motion pictures or films of toddlers tasting lemon for the first time – all of us love looking them.
That’s in all likelihood why video content is one of the most
influential social media trend available.
In fact, according to Wyzowl, 87% of agencies are now the
usage of video as a part of their marketing arsenal – that’s up 24% due to the
fact that 2017.
Also, experts assume the video advertising industry to reach
almost $50 billion by way of 2022.
But let’s be actual here.
As a marketer, you want to begin thinking more strategically
about your technique to films, particularly in terms of how lengthy your films
need to be and where you ought to submit them.
Creating brief-form movies on TikTok, Reels & Youtube
Shorts is the new norm and every commercial enterprise ought to get on the
bandwagon ASAP.
Because there’s no higher time than now for brands to
provide chunk-sized, snackable, digestible, and smooth-to-devour movies.
Not best do those videos suit greater effortlessly into the
average purchaser’s schedule, but in addition they allow brands to provide
videos that get to the factor with out the overhead of a massive production.
Influencer Marketing
Influencer marketing isn’t a brand new social media fashion,
however it is one this is going to stay for a protracted, long term.
By 2022, influencer advertising becomes a $15 billion dollar
industry and it shows 0 symptoms of slowing down.
So, why is influencer advertising and marketing getting
stronger and bolder with every passing day?
Because influencer advertising is a first rate way to help
you attain new audiences, boom emblem cognizance, and boost your advertising
ROI!
It is tons less expensive than going for walks paid ad
campaigns, and yet it grants excellent effects.
Here are a few data that’d persuade you to feature
influencing marketing on your marketing arsenal.
89% of marketers said that ROI from influencer advertising
and marketing turned into corresponding to or better than different networks.
(BigCommerce)
Approximately 40% of human beings stated that they purchased
a product on line after seeing an influencer on YouTube, Instagram, or Twitter
using it. (Adweek)
Influencer advertising yields a $6.50 return on funding for
each dollar spent. (Tomoson)
63% of marketers intend to boom their influencer advertising
finances in the next 12 months. (Influencer Marketing Hub)
The bottom line is, influencer advertising is pink-warm
right now!
Ephemeral Content
Let’s begin with a vocab lesson.
Ephemeral content material is the wealthy media this is
handiest accessible temporarily (commonly 24 hours) earlier than it disappears
all the time.
Instagram Stories, Snapchat, Twitter Fleets, LinkedIn
Stories, Facebook Stories – these kinds of codecs are ephemeral content
material.
And while evergreen content material is still essential,
this type of content material shall we entrepreneurs faucet their goal market’s
internal FOMO (Fear of missing out!)
The truth that the content material is not going to be there
the next day entices human beings to engage with the content ASAP.
Who might’ve notion that this fear might be used to make
your digital advertising and marketing campaigns a hit?
Another reason why you need to apply ephemeral content is
that it’s one of the pleasant methods to showcase emblem authenticity.
And, according to statistics, 86% of digital customers crave
authenticity extra than ever.
They need the uncooked emotional courting they could
construct with manufacturers, and ephemeral content material can deliver them
simply that – a real, sincere look at your emblem!
Meme Marketing (Most interesting social media trend)
Human brains are hardwired to technique visible records
60,000 times faster than texts.
And if the visual includes some thing that has a bear in
mind value – like a scene out of the film Interstellar – we system it even
quicker.
This might be why memes are the hottest content forex
on-line and those stats prove that:
55% of thirteen-35-yr-olds ship memes on a weekly basis, and
30% ship them daily.
74% ship memes with the only objective of making people
smile or snicker.
38% of human beings comply with meme debts on distinct
social media networks.
In the virtual age we live in, there is literally a meme for
the entirety.
Feeling down about your next virtual assembly? There’s a
meme for that.
Hate doing family chores? There’s a meme for that as nicely.
And now, marketers have began to capitalize on this meme
frenzy because memes are amusing, easy, and interesting to create.
They are the maximum shared, trusted (can’t be sold out
because they usually tell the truth), and enjoyed a form of content material.
All this makes memes a good social media trend that
multiplies visibility, improves brand engagement that in the long run leads to
better ROI.
What’s extra? Memes additionally make manufacturers
appearance cool and young.And who doesn’t want to hang around and birthday
party with the cool and young peeps?
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